Educational programs - Академия физической культуры и массового спорта

Educational programs

Bachelor's degree

Educational program:

6B11501 Coaching activities (by sports)

EP purpose:

Training of competitive personnel, who possess modern sports technologies and new approaches in the organisation of coaching activities, capable of improving the results of athletes in sports.

Career prospects:

- sports coach;
- senior coach;
- coach-teacher;
- personal trainer;
- fitness trainer;
- sports training specialist;
- sports judge;
- sports discipline teacher (in college);
- rehabilitation physical education specialist;
- sports training consultant.

Spheres of work activity:

- children's and youth sports schools;
- specialized schools of the Olympic reserve;
- sports clubs and federations by sports;
- national and regional teams;
- fitness centers and sports and health complexes;
- private training clubs;
- rehabilitation and health institutions;
- governing bodies in the field of sports (sports departments of akimats, physical education and sports departments);
- as individual entrepreneurs (personal trainers, author's schools).

Educational program:

6B11502 Instructor-methodologist in the field of sports and health improvement

EP purpose: 

Highly qualified and competitive specialists with universal, general professional and professional competencies, capable of carrying out instructor-methodological activities in the field of physical education and mass physical education and health work.

Career prospects:

- sports club manager;
- sports administrator;
- sports school methodologist;
- sports event organizer;
- sports organization manager.

Spheres of work activity:

- children's and youth sports schools;
- specialized schools of the Olympic reserve;
- sports clubs and federations by sports;
- regional national teams;
- fitness centers and sports and health complexes;
- private training clubs;
- rehabilitation and health institutions;
teacher of sports-oriented disciplines (in college);
- governing bodies in the field of sports (sports departments of akimats, physical education and sports departments);
- as individual entrepreneurs (personal trainers, author's schools).

Educational program:

6B11503 Teacher-trainer for Qazaq kuresi

EP purpose: 

Training of teachers-coaches in Qazaq kuresi, who are proficient in modern sports technologies and innovative approaches, capable of improving the results of athletes using advanced training methods.

Career prospects:

- teacher-trainer in Qazaq kuresi;
- trainer-teacher in national sports;
- methodologist in Qazaq kuresi;
- specialist in physical rehabilitation and adaptive physical education;
- teacher of sports-oriented disciplines (in college);
- specialist in training athletes of national teams;
- civil servant in the field of physical education and sports (in sports departments of akimats and sports departments);
- head of a private training studio or sports section (in the status of an individual entrepreneur).

Spheres of work activity:

- children's and youth sports schools;
- specialized schools of the Olympic reserve and training centers;
- sports clubs, federations and associations in national types of wrestling, including Qazaq kuresi;
- national and regional teams in wrestling and other types of martial arts;
- fitness centers, sports and health complexes, schools and sections working in the field of national sports;
- rehabilitation, adaptive and health institutions;
- colleges and educational institutions implementing educational programs in the field of physical education and sports;
- governing bodies and institutions in the field of physical education and sports;
- entrepreneurial activity as a personal trainer, founder of an original school or section of Qazaq kuresi.

Educational program:

6B11504 Sports rehabilitation

EP purpose: 

Training of competitive specialists in the field of sports rehabilitation, who possess modern technologies for the recovery and health improvement of athletes, as well as new approaches to organizing the rehabilitation process, capable of effectively promoting the recovery and improvement of the functional capabilities of athletes.

Career prospects:

- sports rehabilitation and recovery coach;
- senior coach;
- coach-teacher;
- personal trainer;
- fitness coach;
- sports training specialist;
- sports judge;
- teacher of sports disciplines (in college);
- specialist in rehabilitation physical education;
- sports training consultant.

Spheres of work activity:

- children's and youth sports schools with rehabilitation departments;
- specialized schools of the Olympic reserve and athlete training centers with rehabilitation support;
- sports clubs and federations by sports;
- national and regional teams requiring support from rehabilitation specialists;
- fitness centers and sports and health complexes with post-traumatic or preventive rehabilitation services;
- rehabilitation and health institutions, including health resort organizations and recovery centers;
- educational institutions (colleges) - as teachers of disciplines with a sports and rehabilitation focus; - governing bodies in the field of sports (sports departments of akimats, physical education and sports departments).

Educational program:

6B11505  Esports

EP purpose:

Training of highly qualified athletes and coaches capable of effectively participating in e-Sports competitions (E-sport) of various levels, carrying out the training process, analyzing game strategies, ensuring psychological stability and developing teamwork, as well as promoting and developing e-Sports as a professional and social activity.

Career prospects:

- e-Sports coach;
- e-Sports athlete (professional player);
- e-Sports team and match analyst;
- e-Sports event and tournament organizer;
- e-Sports physical and psychological training specialist;
- e-Sports club or team manager;
- e-Sports instructor in sports schools and centers;
- specialist in working with youth in the field of digital sports;
- streamer, e-Sports commentator (caster);
- methodologist for preparing programs in the field of e-Sports.

Spheres of work activity:

- specialized sports schools and training centers for e-Sports;
- digital sports and innovative sports centers;
- organizations holding tournaments, championships and other events in the field of e-Sports;
- fitness centers and sports and health institutions with a focus on «digital sports»;
- governing bodies in the field of physical education, sports and youth policy;
- educational institutions (in terms of additional or sports education);
- private coaching practices, streaming and analytical studios;
- media companies and platforms working with e-Sports content;
- startups and commercial organizations engaged in the development of products and services for the e-Sports industry.

Educational program:

6B01403 Teacher - coach in table sports (togyzkumalak, chess)

EP purpose:

Training of teachers and coaches who are proficient in modern educational technologies and new teaching approaches, capable of improving the performance of athletes using advanced sports technologies.

Career prospects:

- coach-teacher of physical education;
- a coach in the sports disciplines of table sports;
- instructor-methodologist in physical education in the field of table sports (togyzkumalak, chess);
- Manager of table sports events; 
- teacher of sports disciplines in organizations of technical and vocational, post-secondary education;
- personal trainer; 
- the author of his own school.

Spheres of work activity:

- educational institutions; 
- youth sports schools (DYUSSH);
- specialized schools for non-Olympic sports;
- sports clubs and federations (togyzkumalak, chess);
- regional national teams;
- private sports organizations (togyzkumalak, chess);
- organization of technical and vocational, post-secondary education;
- as individual entrepreneurs (personal trainers, author schools).

Educational program:

6B01406 Teacher of adaptive physical education

EP purpose:

Bachelor's degree / training of highly qualified teachers in the field of adaptive physical education, possessing professional competencies in organizing, supporting and implementing educational, rehabilitation and sports and health programs for people with disabilities, capable of working in an inclusive and specialized educational environment.

Career prospects:

- trainer-teacher in adaptive physical education and sports;
- instructor-methodologist in adaptive physical education and sports;
- methodologist (specialist) in adaptive physical education;
- instructor in physical education and sports.

Spheres of work activity:

- general education institutions;
- special (correctional) educational organizations;
- adaptive sports and physical education organizations;
- medical, social and rehabilitation institutions;
- governing bodies in the sphere of physical education and sports, education and social protection;
- public and non-profit organizations implementing inclusive projects.

Educational program:

6B01407 Physical Education and Sports (IP)

EP purpose:

Training of physical education teachers and sports coaches at the level of world standards for improving the health of society and ensuring quality education and promoting the achievement of the sustainable development goals of the Republic of Kazakhstan

Career prospetc:

- physical education teacher;
- sports coach (football, volleyball, basketball, etc.);
- physical education and sports instructor;
- physical education and health work organizer;
- rehabilitation instructor;
- adaptive physical education specialist.

Spheres of work activity:

- comprehensive schools and gymnasiums;
- colleges and institutions of technical and vocational education;
- sports schools and sections;
- fitness centers and sports and health complexes;
- sports federations and clubs;
- governing bodies in the field of sports (departments of education, departments of physical culture and sports);
- organizations implementing programs for rehabilitation and adaptive physical education;
- private coaching practices and author's schools.

Master's degree

Scope of application – The educational program «7M04101 - Sports Management» introduces a new approach to developing the key competencies required for graduates of the scientific and pedagogical track.
The program prepares master’s students for organizational and managerial, production and operational, analytical, research, expert consulting, educational (pedagogical), and instructional-methodological roles.

The purpose of the educational program is to train master's students in management technologies within the sports industry, equipping them with the ability to develop management strategies and efficiently allocate resources to anticipate and respond to change.
The objects of professional activity include management bodies and infrastructure, secondary and higher educational institutions, scientific centers, research and expert-consulting organizations, as well as interdepartmental, interregional, and international scientific and technical institutions.

List of competencies

Learning outcomes

Ability to apply the latest achievements in pedagogical practice, expand and deepen knowledge in the field of scientific research methodology.

  • Analyzing philosophical and methodological issues, identifying key challenges in the development of interdisciplinary science, and applying this knowledge in professional activities.
  • Application of modern active learning pedagogical technologies in higher education to develop business communication skills.

Ability to enhance cultural and professional competencies and independently acquire new research methods.
  • Applying modern research methods in key professional areas, developing business models through digital transformation, and evaluating the outcomes of these processes.

Ability to generate business ideas, develop and refine business concepts, create business plans, and implement projects across various industries.

  • Develops strategic, global, and objective perspectives on the sports industry from a business standpoint, incorporating risk assessment and mitigation strategies.
  • Applies entrepreneurial skills in sports organizations by leveraging innovative ideas, business planning, and project development; implements marketing strategies for new products and ventures based on market opportunities.

Ability to manage financial changes within an organization under uncertain conditions and address legal regulatory issues in the sports sector.

  • Managing financial records of sports organizations and optimizing the effective administration of sports facilities and events.
  • Enhancing communication between regulatory state bodies and sports organizations to facilitate optimal legal decision-making in sports-related disputes.

Catalog of disciplines / modules

                             

The content of the educational program

Educational Program Content

The content of the educational program

Methodology of Master’s Training

Foreign language (professional)

This course focuses on academic writing norms, critical analysis skills, and the compilation of scientific reviews in the professional field. It also emphasizes the development of analytical reports at a high standard (C1) and enhances intercultural communication competence.

Pedagogy of Higher Education

This course aims to provide a comprehensive understanding of the higher education system, including its structure, content, and management principles. It also covers modern educational technologies and organizational methods.

History and Philosophy of Science

This course develops students’ philosophical-methodological and interdisciplinary skills, fosters a culture of scientific thinking, and enhances analytical and research abilities.

Management Psychology

This course helps managers and leaders develop a deeper understanding of group behavior in the workplace. Topics include performance assessment, work-related stress, psychological factors affecting employees, motivation, job satisfaction, professional ethics, cultural diversity, and personality differences. The course also addresses risk mitigation and workplace exposure strategies.

Sports Promotion and Entrepreneurship Planning

Business models and strategic planning in sports

This course introduces students to fundamental business models and strategic planning within the sports industry. It covers the operational structure of sports businesses and their broader economic and organizational environment.

Internationalization of sports business

This course prepares students for managing sports businesses in the global market. It provides an in-depth understanding of international sports business operations, including key challenges and opportunities. Through real-world case studies, students explore strategies for running successful sports enterprises in an international context.

Sports infrastructure and events management

This course explores the feasibility and sustainability of sports infrastructure. Topics include facility design, financing, and construction, along with operational planning and management. Students engage in hands-on activities to develop practical skills in facility operations and event planning, gaining insight into the role of a facility manager.

Entrepreneurship in sports

This course explores business development in the sports industry, covering the foundations of entrepreneurship, business organization, commercialization, and competition. Students learn how to establish and manage sports enterprises while addressing market challenges and growth strategies.

Sports marketing and promotion

This course focuses on expanding audience engagement and attracting sponsorships in sports. Topics include sports branding, strategic marketing, pricing strategies, consumer behavior, promotion, and advertising. Students will develop marketing plans aimed at increasing fan loyalty and revenue generation.

Event management in sports

This course provides students with essential skills in event planning and management within the sports industry. Topics include budgeting, sponsorship coordination, revenue optimization, and crisis management. Students will also learn how to build sales funnels, promote events, ensure safety protocols, and integrate corporate sports culture into business operations.

Financial and Legal Development of Sports Projects and Their Digital Transformation

Human resource management and teamwork

This course explores key aspects of human resource management, including work psychology, personnel management, labor law, organizational structures, vocational training, and employee relations. Emphasis is placed on developing advanced communication and teamwork skills essential for leadership roles.

Digital transformation in the sports industry

This course explores the principles of digital platform and ecosystem development in the sports industry. Students will learn to design and implement digital transformation strategies, including key stages and processes for successful digital integration.

Innovations in the sports industry

As part of the 'Innovation Management in the Sports Industry' course, students will explore strategies and methodologies for innovation in sports management. The course covers the development and implementation of new technologies and approaches in the sports sector, along with case studies of successful innovations. Students will analyze emerging trends and challenges in the industry and formulate strategies for fostering innovation and sustainable development in sports organizations.

Financial management in sports organizations

This course provides fundamental insights into financial resource management in sports organizations. Topics include funding acquisition, financial planning, investment strategies, and effective allocation of financial resources to support organizational growth and sustainability.

Sports law and contract negotiations

The course examines issues arising in the sports arena and determines their legal significance, also classifies the types of sports disputes, the nature and nature of sports courts and sports arbitration. Analyzes the subject of labor relations arising in the framework of the professional activities of individuals in sports and competitive activities.

Project Management

This course introduces students to the fundamental principles of project management, covering methodologies, standards, and best practices. Students will learn essential project management tools and techniques aligned with Project Management Institute (PMI) standards, enabling them to effectively coordinate and execute projects throughout their life cycle.

GR and PR management in sports

This course focuses on the role of government relations (GR) and public relations (PR) in the growth of sports organizations. Students will learn key methodologies and practical tools for effective communication with government and regulatory bodies. The course also covers PR strategies, sports branding, and cost-effective management of PR projects.

Scientific research module

Applied Research Methods and Sports Statistics

This course explores research methodologies and statistical approaches in sports management. Topics include research design, problem identification, literature review, data collection methods, and statistical analysis techniques used in sports research.

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