Bachelor's degree
Educational program: |
6B11501 Coaching activities (by sports) |
EP purpose: |
Training of competitive personnel, who possess modern sports technologies and new approaches in the organisation of coaching activities, capable of improving the results of athletes in sports. |
Career prospects: |
- sports coach; |
Spheres of work activity: |
- children's and youth sports schools; |
Educational program: |
6B11502 Instructor-methodologist in the field of sports and health improvement |
EP purpose: |
Highly qualified and competitive specialists with universal, general professional and professional competencies, capable of carrying out instructor-methodological activities in the field of physical education and mass physical education and health work. |
Career prospects: |
- sports club manager; |
Spheres of work activity: |
- children's and youth sports schools; |
Educational program: |
6B11503 Teacher-trainer for Qazaq kuresi |
EP purpose: |
Training of teachers-coaches in Qazaq kuresi, who are proficient in modern sports technologies and innovative approaches, capable of improving the results of athletes using advanced training methods. |
Career prospects: |
- teacher-trainer in Qazaq kuresi; |
Spheres of work activity: |
- children's and youth sports schools; |
Educational program: |
6B11504 Sports rehabilitation |
EP purpose: |
Training of competitive specialists in the field of sports rehabilitation, who possess modern technologies for the recovery and health improvement of athletes, as well as new approaches to organizing the rehabilitation process, capable of effectively promoting the recovery and improvement of the functional capabilities of athletes. |
Career prospects: |
- sports rehabilitation and recovery coach; |
Spheres of work activity: |
- children's and youth sports schools with rehabilitation departments; |
Educational program: |
6B11505 Esports |
Training of highly qualified athletes and coaches capable of effectively participating in e-Sports competitions (E-sport) of various levels, carrying out the training process, analyzing game strategies, ensuring psychological stability and developing teamwork, as well as promoting and developing e-Sports as a professional and social activity. |
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Career prospects: |
- e-Sports coach; |
Spheres of work activity: |
- specialized sports schools and training centers for e-Sports; |
Educational program: |
6B01403 Teacher - coach in table sports (togyzkumalak, chess) |
EP purpose: |
Training of teachers and coaches who are proficient in modern educational technologies and new teaching approaches, capable of improving the performance of athletes using advanced sports technologies. |
Career prospects: |
- coach-teacher of physical education; |
Spheres of work activity: |
- educational institutions; |
Educational program: |
6B01406 Teacher of adaptive physical education |
EP purpose: |
Bachelor's degree / training of highly qualified teachers in the field of adaptive physical education, possessing professional competencies in organizing, supporting and implementing educational, rehabilitation and sports and health programs for people with disabilities, capable of working in an inclusive and specialized educational environment. |
Career prospects: |
- trainer-teacher in adaptive physical education and sports; |
Spheres of work activity: |
- general education institutions; |
Educational program: |
6B01407 Physical Education and Sports (IP) |
EP purpose: |
Training of physical education teachers and sports coaches at the level of world standards for improving the health of society and ensuring quality education and promoting the achievement of the sustainable development goals of the Republic of Kazakhstan |
Career prospetc: |
- physical education teacher; |
Spheres of work activity: |
- comprehensive schools and gymnasiums; |
Master's degree
Scope of application – The educational program «7M04101 - Sports Management» introduces a new approach to developing the key competencies required for graduates of the scientific and pedagogical track.
The program prepares master’s students for organizational and managerial, production and operational, analytical, research, expert consulting, educational (pedagogical), and instructional-methodological roles.
The purpose of the educational program is to train master's students in management technologies within the sports industry, equipping them with the ability to develop management strategies and efficiently allocate resources to anticipate and respond to change.
The objects of professional activity include management bodies and infrastructure, secondary and higher educational institutions, scientific centers, research and expert-consulting organizations, as well as interdepartmental, interregional, and international scientific and technical institutions.
List of competencies |
Learning outcomes |
Ability to apply the latest achievements in pedagogical practice, expand and deepen knowledge in the field of scientific research methodology. |
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Ability to enhance cultural and professional competencies and independently acquire new research methods. |
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Ability to generate business ideas, develop and refine business concepts, create business plans, and implement projects across various industries. |
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Ability to manage financial changes within an organization under uncertain conditions and address legal regulatory issues in the sports sector. |
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Catalog of disciplines / modules
The content of the educational program |
Educational Program Content |
The content of the educational program |
Methodology of Master’s Training |
Foreign language (professional) |
This course focuses on academic writing norms, critical analysis skills, and the compilation of scientific reviews in the professional field. It also emphasizes the development of analytical reports at a high standard (C1) and enhances intercultural communication competence. |
Pedagogy of Higher Education |
This course aims to provide a comprehensive understanding of the higher education system, including its structure, content, and management principles. It also covers modern educational technologies and organizational methods. |
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History and Philosophy of Science |
This course develops students’ philosophical-methodological and interdisciplinary skills, fosters a culture of scientific thinking, and enhances analytical and research abilities. |
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Management Psychology |
This course helps managers and leaders develop a deeper understanding of group behavior in the workplace. Topics include performance assessment, work-related stress, psychological factors affecting employees, motivation, job satisfaction, professional ethics, cultural diversity, and personality differences. The course also addresses risk mitigation and workplace exposure strategies. |
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Sports Promotion and Entrepreneurship Planning |
Business models and strategic planning in sports |
This course introduces students to fundamental business models and strategic planning within the sports industry. It covers the operational structure of sports businesses and their broader economic and organizational environment. |
Internationalization of sports business |
This course prepares students for managing sports businesses in the global market. It provides an in-depth understanding of international sports business operations, including key challenges and opportunities. Through real-world case studies, students explore strategies for running successful sports enterprises in an international context. |
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Sports infrastructure and events management |
This course explores the feasibility and sustainability of sports infrastructure. Topics include facility design, financing, and construction, along with operational planning and management. Students engage in hands-on activities to develop practical skills in facility operations and event planning, gaining insight into the role of a facility manager. |
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Entrepreneurship in sports |
This course explores business development in the sports industry, covering the foundations of entrepreneurship, business organization, commercialization, and competition. Students learn how to establish and manage sports enterprises while addressing market challenges and growth strategies. |
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Sports marketing and promotion |
This course focuses on expanding audience engagement and attracting sponsorships in sports. Topics include sports branding, strategic marketing, pricing strategies, consumer behavior, promotion, and advertising. Students will develop marketing plans aimed at increasing fan loyalty and revenue generation. |
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Event management in sports |
This course provides students with essential skills in event planning and management within the sports industry. Topics include budgeting, sponsorship coordination, revenue optimization, and crisis management. Students will also learn how to build sales funnels, promote events, ensure safety protocols, and integrate corporate sports culture into business operations. |
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Financial and Legal Development of Sports Projects and Their Digital Transformation |
Human resource management and teamwork |
This course explores key aspects of human resource management, including work psychology, personnel management, labor law, organizational structures, vocational training, and employee relations. Emphasis is placed on developing advanced communication and teamwork skills essential for leadership roles. |
Digital transformation in the sports industry |
This course explores the principles of digital platform and ecosystem development in the sports industry. Students will learn to design and implement digital transformation strategies, including key stages and processes for successful digital integration. |
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Innovations in the sports industry |
As part of the 'Innovation Management in the Sports Industry' course, students will explore strategies and methodologies for innovation in sports management. The course covers the development and implementation of new technologies and approaches in the sports sector, along with case studies of successful innovations. Students will analyze emerging trends and challenges in the industry and formulate strategies for fostering innovation and sustainable development in sports organizations. |
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Financial management in sports organizations |
This course provides fundamental insights into financial resource management in sports organizations. Topics include funding acquisition, financial planning, investment strategies, and effective allocation of financial resources to support organizational growth and sustainability. |
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Sports law and contract negotiations |
The course examines issues arising in the sports arena and determines their legal significance, also classifies the types of sports disputes, the nature and nature of sports courts and sports arbitration. Analyzes the subject of labor relations arising in the framework of the professional activities of individuals in sports and competitive activities. |
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Project Management |
This course introduces students to the fundamental principles of project management, covering methodologies, standards, and best practices. Students will learn essential project management tools and techniques aligned with Project Management Institute (PMI) standards, enabling them to effectively coordinate and execute projects throughout their life cycle. |
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GR and PR management in sports |
This course focuses on the role of government relations (GR) and public relations (PR) in the growth of sports organizations. Students will learn key methodologies and practical tools for effective communication with government and regulatory bodies. The course also covers PR strategies, sports branding, and cost-effective management of PR projects. |
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Scientific research module |
Applied Research Methods and Sports Statistics |
This course explores research methodologies and statistical approaches in sports management. Topics include research design, problem identification, literature review, data collection methods, and statistical analysis techniques used in sports research. |
Master of Business Administration
Educational program: |
7M04104 «ЕMBA Sport management» |
The purpose of the educational program: |
To train high-level management professionals equipped with strategic thinking, expertise in business administration, and knowledge of the sports industry, capable of effectively leading sports organizations, developing and implementing projects in the field of sports, and promoting sports initiatives at both national and international levels. |
Career prospects: |
- Top manager of a sports organization (director, general manager) |
Spheres of work activity: |
- National and international sports federations and associations |
№ |
List of competencies |
Learning outcomes |
1 |
The ability to put into practice the latest achievements in the field of innovation management and management based on strategic analysis and project activities |
✔️ Analyzes the external environment and external factors to develop strategic decisions using project skills in the sports industry. |
✔️ Applies corporate management skills considering the interests of all stakeholders using innovative management competencies to manage the company’s performance while maintaining corporate values.
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2 |
To develop a professional level and independently master new business research methods |
✔️ Uses applied modern methods of business research in the main areas of professional activity, develops business models using mechanisms for digital transformation of the processes being studied, and evaluates the results obtained |
3 |
Ability to generate business ideas, develop and update business concepts, make effective decisions considering industrial relations |
✔️ Uses applied modern methods of business research in the main areas of professional activity, develops business models using mechanisms for digital transformation of the processes being studied, and evaluates the results obtained. |
4 |
The ability to manage financial changes in a company in the context of regulatory norms of sports law using the skills of digital data analytics, considering the patterns of formation of the international potential of the organization |
✔️ Able to carry out financial analysis of a sports organization and optimize the effective management of sports facilities and sporting events using digital technologies and artificial intelligence.
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✔️ Capable of developing international collaboration with the creation of unique company development strategies, considering the analysis of the global business landscape in the sports industry. |
№ |
Name of discipline |
Description of disciplines |
Disciplines of the university component |
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1. |
Business research |
Study of applied research methods in business, including data analysis, hypothesis development, and conducting surveys. Develops research skills to address managerial challenges in the sports industry |
2. |
Strategic Management |
Development of strategic thinking, analysis of internal and external environments, and creation of competitive strategies for sustainable development of sports organizations under uncertainty and market competition |
Unit of disciplines of personal development and formation of leadership qualities |
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3. |
Leadership and effective decision-making |
Formation of leadership qualities and managerial skills. Study of decision-making models, risk analysis, and development of effective strategies under pressure and high responsibility |
4. |
Digital solutions and artificial intelligence in the field of sports organization management |
Application of modern IT tools, including AI and automation, to optimize processes, forecast results, and improve the efficiency of sports organizations |
5. |
Organization of a sports event and marketing in sports |
Planning and execution of sports events, creation of marketing strategies, work with sponsors, media, and fans, and development of the sports organization's brand |
Disciplines for choosing |
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6. |
International Sports Law and Management |
Study of the legal foundations of international sports, regulations of sports federations, rights of athletes and clubs, as well as ethics and dispute resolution procedures in sports. Study of the legal foundations of international sports, regulations of sports federations, rights of athletes and clubs, as well as ethics and dispute resolution procedures in sports |
7. |
Corporate Management |
Mastering methods of managing sports companies and clubs, including corporate strategy, human resources management, corporate culture, and engagement with key stakeholders |
8. |
Project Management in the sports sphere |
Planning, implementation, and control of sports-related projects, including team management, deadlines, risks, and budgeting, using international project management standards (PMI, Agile, etc.) |
9. |
Business thinking for project management |
Development of a strategic and entrepreneurial approach to project management, with a focus on identifying business opportunities, evaluating economic risks, and making informed managerial decisionsк |
10. |
Innovation, Digital Transformation and Data Analytics in Business |
Analysis of how innovative solutions and digital technologies are implemented, including the use of big data and analytical tools to enhance decision-making in the sports sector |
11. |
Attracting funding and mobilizing resources |
Study of funding sources, preparation of investment proposals, budget management, and strategies for securing sponsorship to support the sustainable development of sports organizations and projects |
12. |
Business administration in the sports sphere |
Optimization of processes within sports structures, implementation of quality management systems, automation of operations, and creation of efficient organizational models |
13 |
Performance audit of sports organizations |
Evaluation of key performance indicators, development of internal and external audit methodologies, identification of weaknesses, and recommendations for improving management effectiveness |
14 |
Internationalization in sports (including Internships abroad) |
Study of globalization processes in sports, participation in international projects, internships in foreign sports organizations, and development of intercultural communication and global partnerships |
15 |
Media technologies in sports |
Mastery of digital media tools, sports broadcasting, social media marketing (SMM), and content management to create an engaging media space for promoting sports and increasing audience involvement |
Educational program: |
7M04103 «MBA Sport management» |
The purpose of the educational program: |
To cultivate a new generation of highly qualified leaders in the field of sports management who possess systems thinking and in-depth knowledge of economics, management, and sports marketing. The program focuses on developing analytical and strategic skills essential for managing sports projects, teams, and organizations amidst digital transformation and global challenges. |
Career prospects: |
- Manager or executive of a sports organization |
Spheres of work activity: |
- National and international sports federations - National and international sports associations and clubs |
№ |
List of competencies |
Learning outcomes |
1 |
The ability to put into practice the latest achievements in the field of innovation management and management based on strategic analysis and project activities |
✔️ Analyzes the external environment and external factors to develop strategic decisions using project skills in the sports industry. |
✔️ Applies corporate management skills considering the interests of all stakeholders using innovative management competencies to manage the company’s performance while maintaining corporate values. |
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2 |
To develop a professional level and independently master new business research methods |
✔️ Uses applied modern methods of business research in the main areas of professional activity, develops business models using mechanisms for digital transformation of the processes being studied, and evaluates the results obtained |
3 |
Ability to generate business ideas, develop and update business concepts, make effective decisions considering industrial relations |
✔️ Uses applied modern methods of business research in the main areas of professional activity, develops business models using mechanisms for digital transformation of the processes being studied, and evaluates the results obtained. |
4 |
The ability to manage financial changes in a company in the context of regulatory norms of sports law using the skills of digital data analytics, considering the patterns of formation of the international potential of the organization |
✔️ Able to carry out financial analysis of a sports organization and optimize the effective management of sports facilities and sporting events using digital technologies and artificial intelligence. |
✔️ Capable of developing international collaboration with the creation of unique company development strategies, considering the analysis of the global business landscape in the sports industry. |
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5 |
Ability to Position the Sports Industry in the Media Space Considering Moral and Ethical Norms and Quality Assurance |
✔️ Capable of managing media technologies to position the business while consistently maintaining a quality assurance system at various stages of development, taking into account moral standards and the social interests of society. |
№ |
Name of discipline |
Description of disciplines |
Disciplines of the university component |
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1. |
Business research |
Study of applied research methods in business, including data analysis, hypothesis development, and conducting surveys. Develops research skills to address managerial challenges in the sports industry |
2. |
Strategic Management |
Development of strategic thinking, analysis of internal and external environments, and creation of competitive strategies for sustainable development of sports organizations under uncertainty and market competition |
Unit of disciplines of personal development and formation of leadership qualities |
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3. |
Leadership and effective decision-making |
Formation of leadership qualities and managerial skills. Study of decision-making models, risk analysis, and development of effective strategies under pressure and high responsibility |
4. |
Organizational Behavior in Sport |
This course explores the theories and issues underlying organizational analysis in sports. It aims to help listeners understand various behavioral patterns within sports enterprises and demonstrates methods for more effective behavior management to benefit all stakeholders. |
5 |
Sport Ethics and Social Issues |
From philosophical and pedagogical perspectives, this course examines concepts and social phenomena such as ethics, morality, culture, sport, sports culture, Olympism, Olympic culture, the Olympic movement, and moral education. |
6 |
Management Psychology |
This course presents fundamental concepts and patterns in psychology related to business relationships and people management. It provides theoretical foundations and practical approaches to understanding workplace situations, supplemented with real-world examples. |
Disciplines for choosing |
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7 |
Sports Law |
This course delves into the legal foundations of sports organizations' operations, including participant relations, contract law, and dispute resolution, considering both national and international sports legislation. |
8 |
Corporate Management |
Mastering methods of managing sports companies and clubs, including corporate strategy, human resources management, corporate culture, and engagement with key stakeholders |
9 |
Project Management |
Focused on planning, executing, and controlling sports projects, this course covers team management, scheduling, risk assessment, and budgeting, incorporating international project management standards such as PMI and Agile methodologies. |
10. |
Innovation, Digital Transformation and Data Analytics in Business |
Analysis of how innovative solutions and digital technologies are implemented, including the use of big data and analytical tools to enhance decision-making in the sports sector |
11. |
Entrepreneurship in Sport |
This MBA course equips listeners with the mindset, skills, and knowledge necessary to launch entrepreneurial ventures in the sports industry. It delves into opportunity recognition, business planning, market analysis, and financial management of startups. |
12. |
Business administration in the sports sphere |
Optimization of processes within sports structures, implementation of quality management systems, automation of operations, and creation of efficient organizational models |
13 |
Strategic Marketing Research in Sport |
The course aims to develop listeners' abilities to conduct marketing research in the sports sector, design marketing strategies and programs, organize communication and sales activities, refine pricing strategies, and apply core marketing elements in the practical operations of the sports industry. |
14 |
Media technologies in sports |
Mastery of digital media tools, sports broadcasting, social media marketing (SMM), and content management to create an engaging media space for promoting sports and increasing audience involvement |
15 |
International Strategic Management |
This course analyzes strategies for managing sports organizations at a global level, considering cultural, economic, and political factors to ensure successful positioning and development in the international sports environment. |
16 |
Internationalization in sports (including Internships abroad) |
Study of globalization processes in sports, participation in international projects, internships in foreign sports organizations, and development of intercultural communication and global partnerships |
17 |
Financial Statement Analysis |
Listeners will acquire methods for interpreting and analyzing financial statements of sports organizations to make effective managerial decisions and ensure financial sustainability. |
18 |
Quality Assurance in the Sports Industry |
The course explores standards and quality management systems in sports, aimed at enhancing service efficiency, customer satisfaction, and the competitiveness of sports organizations. |
19 |
Innovation Management |
This course develops skills in managing innovations and implementing new technologies in the sports sector to improve processes, products, and services amid constant market changes. |
20 |
Operations Management |
Listeners will study principles of organizing and optimizing production and service processes in sports organizations to increase efficiency and reduce costs. |
21 |
Change Management in Modern Sport |
The course focuses on developing strategies for adapting sports organizations to external environmental changes, implementing innovations, and overcoming resistance to ensure sustainable development. |
22 |
Sports Club Management |
Listeners will study methods for preventing and resolving conflicts, as well as managing stressful situations in sports organizations to maintain a productive and healthy work atmosphere. |
23 |
Emotional Intelligence |
This course aims to develop skills in understanding and managing emotions in a professional environment, enhancing communication and leadership qualities for effective leadership in sports. |
24 |
Conflict and Stress Management |
Listeners will study methods for preventing and resolving conflicts, as well as managing stressful situations in sports organizations to maintain a productive and healthy work atmosphere. |