The EMBA SPORT & WELLNESS FORUM 2025 took place in Astana, organized by the Academy of Physical Education and Mass Sports.

A central part of the forum was the presentation and official launch of the dual degree Executive MBA in Sport Management program, implemented in partnership with EKLORE School of Management (France) – one of Europe’s top institutions for sport business and management education.

During the event, an official signing ceremony of enrollment agreements was held for the new international dual degree program. Erkin Abdrishbayevich Kazybayev, Director of the School of Higher Sports Excellence in Almaty, became one of the first participants and was officially admitted to the Executive MBA Sport Management program in partnership with EKLORE.

This milestone marks an important step toward developing a new generation of sport industry leaders, capable of implementing international standards, managing ambitious projects, and advancing Kazakhstan’s sports sector on the global stage.