The EMBA SPORT & WELLNESS FORUM 2025 was held in Astana, organized by the Academy of Physical Education and Mass Sports with the support of the Ministry of Tourism and Sports of the Republic of Kazakhstan.

A key event of the forum was the official launch of a dual degree master's program, developed in cooperation with EKLORE School of Management (France) – one of the leading European institutions in training sport and wellness industry executives.

The program offers students two unique areas of specialization:

• EMBA «Sport Management»
• EMBA «Leadership in Sport Medicine & Wellness»

In his welcome speech, Ulysse Ouvrieu, a representative of EKLORE, emphasized that the launch of the program opens new horizons for international cooperation and the joint training of sport and wellness leaders.