Marketing and Public Relations Department

Marketing and Public Relations Department

Marketing and Public Relations Department (MPRD) is a structural subdivision of APEMS, whose activities are aimed at developing and implementing a marketing policy within the framework of the APEMS Development Strategy, as well as organizing and conducting career guidance and image work, ensuring interaction with the media.

The purpose of the MPRD is to implement a set of marketing and career guidance activities aimed at strengthening the image, increasing competitiveness, forming and developing the APEMS brand.

The main activities of MPRD

  • creation and strengthening of the brand (consistent management of APEMS visual identification on all Internet platforms, formation of the APEMS corporate style);
  • development of a strategy for content marketing, digital advertising and video marketing;
  • ensuring a high-quality recruitment of applicants (campaigning and career guidance work in all regions of the Republic of Kazakhstan);
  • strengthening the relationship with educational institutions (secondary general education, technical and professional);
  • conducting marketing research.

 

 

Егинбаева Акжан Есенгалиевна
Director of Marketing and Public Relations Department

Akzhan Yeginbayeva, PhD candidate

E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

Astana, EXPO business center, block C 2.2, office 205

Сотрудничество

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