On April 19, 2025, in Astana, the Sport EMBA Talks forum, organized by APEMS Business Academy with the support of the Ministry of Tourism and Sports of the Republic of Kazakhstan, kicked off with a creative and engaging interactive program. The first part of the forum was dedicated to informal networking, exchanging contacts, and taking part in specially prepared activations, with a particular highlight being the innovative corner LED photo zone.

Equipped with dynamic video content and an integrated artificial intelligence-powered camera, the photo zone became the main attraction: the smart system automatically recognized guests, captured vibrant photos, and generated short video clips in real time. Graduates of the EMBA Sport Management program, along with guests and participants, enthusiastically posed for photos, received ready-made digital content for instant sharing on social media, and took home vivid memories from the event.